Posted on: June 29, 2008 - 11:53 pm
Jalsa, Mumbai June 29, 2008 11:45 pm
Magic happened ! I was able to recover my DAY 66 blog, thanks to Shiv from bigadda. It was so exciting, it simply changed my day for me. The smile and laughter came back. The sets of ‘Shoebite’ were not so dull anymore. Everyone seemed a dear long lost friend. The energy returned and all because of one lost blog.
Germany - Spain final about to start and I shall be with that, but before I go I do want to leave you with two interviews that I did recently, which I thought could be of interest for you.
Subhash K Jha on Sundays and Meena Iyer of Times of India on changing NRI attitudes -
Subject: Re: sarkar raj doing well in USA
Date: Saturday, June 28, 2008 3:58 PM
Conversation: sarkar raj doing well in USA
On 6/28/08 2:04 PM, “Meena Iyer”
Namaskar Amitji,
Sarkar Raj debuted at no.11 at US box office almost breaking into the
top ten chart of US which is a tough nut considering the size of the
market (UK top ten is much easier). In its first three days the film
collected $ 642,543 (neilson figure on the net) and till now have
grossed over a million. In UK the film broke into top ten and made its
debut at no 8 collecting approximately 200, 000 pounds in the first
weekend and till now touching half a million pounds. The total
collection from just these two markets have been around 9 crores and
the total overseas market at around 15 crores.
Karan Johar’s KANK is one of the biggest grossers overseas. And even in the past movies made
by Karan and Yash Chopra have found favour with the NRI audience.
But in recent times there has been a shift in taste. Sarkar Raj, a gritty drama has done very well.
Earlier Race did well…and so did Taare Zameen Par.
Sir, may I have your reactions to the success of Sarkar Raj and
a comment on whether you think that the NRI audience taste in Bollywood cinema is slowly
changing.
Would appreciate a reply as soon as possible even if it is brief.
Thank you,
Meena Iyer
TOI
Meena,
Herewith my response
I am delighted that you and your paper have brought this topic up and have acknowledged the perceived change in the overseas film market temperament.
The overseas market has been a bit of an enigma for an appreciable number of years. Lack of accountability in the distribution processes has merely added to the mystic.
But gradually with time and the penetration of renowned production houses, corporate and non corporate, into that arena, has brought credibility and facts into the open.
My personal reckoning of the issue was guided by the pioneering efforts made by a few enterprising individuals who took me out to world wide concert tours in the early 80’s. The stupendous turnouts and the excitement generated was an eye opener. How were these thousands of stadium filling audiences so conversant with our cinema and our stars ?
There were only two reasons. Video piracy or non accountability from the prevalent exhibition and distribution systems.
It was Yash Chopra, Adi Chopra, Karan Johar and Shah Rukh Khan that understood this potential, worked at developing it and came out victorious. The immense popularity of Shah Rukh Khan came as an added benefit and thereafter the market was never the same. The credit must entirely rest then on the three friends who changed the scenario of the market. Indian Cinema was known always and its artists and stars revered; Raj Kapoor, Shammi Kapoor, Mithun Chakravarti from the mainstream, Satyajit Ray from the more artistic, but now it was different. Communication facilities improving connectivity, brought the locals too into the fold and the market grew exponentially.
To address your query on the possible change in the quality of films, is to be wading into unsheltered territory.
The very West that virtually annihilated our content and its escapist song and dance routine, began to see just that as its unique selling point. And the so called NRI quotient that prevailed predominantly, began to flourish. The early patrons to Indian Cinema were expatriates, migrating from their motherland to seek better opportunity and still steeped into their roots. They connected with everything that reflected their original homeland. But now they have first and second generation off springs, citizened and adapted firmly to the country of birth. They may not have the same connectivity or emotion and hence perhaps the change in taste.
With the recent success of the films you mention – Race, Taare Zameen Par and now Sarkar Raj, there is a healthy shift to recognising creativity of a different order. An order that can compare with a certain amount of pride with what the West itself produces. I am not surprised at this development. I have always maintained that Indian talent is in no way inferior to that of the West. We just need the financials, the marketing and distribution systems and we can match any other in the World.
There is greater awareness on these counts now and greater access and this is responsible for the changing scenario.
But the real heroes of this entire change are the audience. It has been their encouragement and patronage that is turning the tide. And riding close behind them are our young and dynamic new generation film makers that are fearless, aggressive and out to prove that if the West can do it, they can better them.
There is a qualitative change in our products. A change brought about by enterprising new faces and their dynamism. And the audience, ever the most intelligent, is recognising it.
Long live the audiences and long live Indian Cinema !
On another note Meena. You have mentioned some statistics which are surprising you. I would wish that you visited a site : ibosnetwork .com, for some further startling demographics. It is a site that monitors pretty exhaustively the operations on the performance of our films. Very revealing.
There is much that our media and industry are still unaware of !!
Thank you,
Amitabh Bachchan
Subject: Re: Sunday questions
Date: Friday, June 20, 2008 2:22
Conversation: Sunday questions
Subhash,
Herewith the responses.
Amitabh
Have you ever resolved to take Sundays off only to find that an impossible demand on your schedules?
ANS//
I have during various stages of my career, taken it upon myself that Sundays would be off days – days to spend with the family. But never have I been successful in maintaining it. A schedule gone wrong, an unexpected hitch, a permission for a particular location only available on Sundays, a set that needs completion, but most importantly my own personal insecurity are reasons why the resolve has had to be abandoned. I have felt that if I am not working then something is obviously wrong with my career. Forced holidays, days in Hospital or the horror of my sabbatical loom large in front of me when ever I am questioned in this regard. So I work. Makes me feel all is well with the world.
*When you do have a Sunday off, how does your day start? And do you keep the day open or do you plan it out as you would plan any working day?
ANS//
The odd Sunday that falls in your lap when there is no work, is no different from any other day. The gym in the morning at 6 am is a must and then paper work thereafter. There is absolutely no planning, because it comes too late and too suddenly to be able to schedule anything. But I would enjoy a family lunch together, maybe a film in the afternoon or a short nap and in the evening have some friends over or drive the family down to an eating place. On days when family is not around, and this would happen often keeping all our busy schedules in mind, I like being alone. Just ruminating perhaps or sitting in front of my piano and pressing keys at will. I do not know how to play the instrument, but just the sound of the keys randomly played can keep one occupied for hours. The purity of a musical note is the closest physical feeling to godliness; at once so peaceful and uplifting.
I know you sleep frugally. Is it true that 4-5 hours suffice for you? Do you rest /sleep more ona free Sunday?
ANS//
My sleep is frugal because of circumstances. It is not a disability. There are commitments and schedules to keep, but yes when there is time available I do doze off more than usual.
What’s is your Sunday breakfast like? Do you prefer Indian or continental breakfasts?
ANS//
My breakfast is frugal too. I know I do not do justice to it, but I am happy with it. There have been occasions, though, when if available, I would love an Indian course. Puri, aloo, parathas, dahi, idli and all the wonderful delicacies of the south.
Do you excercize on Sundays or take a day off to just laze(when not working).
ANS//
I exercise everyday. Though my trainer prefers that I take a break on Sundays. At age 66, if you are not mobile every 5 mins, you tend to stiffen up, so I keep moving – answer the door bell, get to the kitchen for your water, deliver papers to the staff rather than ask them to take it away. Things like that.
I also know you are a frugal eater when you’re working. Does a free Sunday mean a heart Sunday lunch with the family?
ANS//
Answered above.
One book that you’ve kept aside to read on a free day?
ANS//
I keep stocking up books. Read a few pages and then paucity of time makes me put them away. I have a corner where I systematically line them all up, knowing that not before long I shall be forced into doing just that – reading. Provided of course if my faculties remain in tact.
Do you watch a lot of films from all over the world? The last film that you really enjoyed and the one film that you’d love to see
ANS//
Yes I do see films. All kinds of them and whenever possible. Lately, I enjoyed the French film on Edith Piaf, the one for which the actress won the Oscar.
How much time do you spend with the family on a free day? That, needless to say, is your idea of a perfect Sunday?
ANS//
Yes spending time with the family is my idea of a perfect day, so I would like to spend all of it with them.
+++++
thank you
Thank you Subhash,
Amitabh
Be with you later tomorrow. Thank you for your concern for Aishwarya. She improves, thank you and so does the electrician, who will have to go through a few surgeries.
My love for you as always -
Amitabh Bachchan

















